KISS - Keep It Simple Stupid

KISS means Keep It Simple Stupid, but what does really KISS means? It first appeared in the journalistic circles and then emerged also into the blogosphere. Now we all know (at least I hope you do) that the main purpose of any publication, whatever the medium or moral values, is, ultimately, some sort of profit, any kind of profit. I will not argue that the profit shouldn’t come first because it does and it will for a long time. So what is the idea with KISS.

KISS is the idea that any message (whatever the type) you put into the wild should be made and phrased is such a way that even a 9 year old could understand it. And from here everything goes wrong, or at least in a bad direction. I have no problem with the KISS philosophy itself, it can serve it’s main purposes well, but at the end it’s those purposes that some have and get me out of my nerves.

Some say that they trust their readers, trust them not to be stupid, and to make it more interesting they say “I trust my readers, but not all of them“. What the hell is that? How can you trust your readers not to be stupid, but well let’s just say not all of them. I don’t trust my readers, I can’t possibly trust any of them, an the reason for that is KISS at some point, and what it became during our existence.

KISE – Keep it Simple Everyone

But someone got smarter and started to do something about it, OR NOT. So keep it simple everyone, because KISS seams to be the main engine fuel for the mainstream news media even if it’s on television, radio or any other sort of source of so called information. The only target for them is, … well pretty much everyone on this Earth, and this is because the subjects approached can penetrate even the more specialized fields like design and blogs.

Why is this working, and is not failing so bad as we could expect? Why we are not keeping it simple everyone? Well I personally think you can’t take anything serious from your writer or from your readers because it doesn’t matter on what side are you on as long as you are being talked down upon. None of you will accept this kind of language and attitude if the conversations are face 2 face. So why are we so stupid to put up with it and forget any values and self esteem when it comes to the written word?

This is why I can’t trust my readers, I can’t make the difference which is which, which is the one that has something to say, or the one that tries to/is stupid. I got along with the fact that we are feed with information using a spoon as we do with infants, but why take the same idiotic language when feeding the information?

Search for Your Readers and Find the Niche

Don’t venture to far and say “Well this is very hard to do, there are lots of strategies and marketing projects behind all this stupidity!” because it’s not. Don’t make the mistake to mix things up like market research or some sort of research and what we are talking about, I am speaking about the writers and the readers period. Every blog is build (ok most of them) with one thought in mind “Just make the damn thing, and they will come with out no problem!”. And sadly they come, by hundreds, or by thousands, but their value as readers is 0 (zero).

So searching for your readers is not so hard, build the damn thing, talk down to them, and say everything is bad all around you and that you are the only person who has the guts to say it. Finding the Niche is not so hard is it? All your readers will pump up the page views and will go along with the ride, but your blog grows in … something useless, meaningless, purposeless, something that we won’t remember after some time. You will keep a keen eye on analytics and you will become a master of data analysis when it comes to what to bla bla about when your numbers are going down.

Find the More Personal Niche

Is this approach the solution? And then again why there needs to be a solution? Some will keep it simple for the stupid, some got re-branded _{(the easiest way get back on your feet after failing)} and are keeping simple for everyone and some are exploiting the Keep it personal Niche. But we are doing it all wrong (seen this before?) that personal thing is not kept to a specific type of reader or writer for that fact, we are keeping it personal to everyone, and this gets us back to the so beloved square one. It doesn’t matter you don’t give a damn thing  about what your readers are saying or who they are ,  you are just speaking your mind and who wants to read will read and understand. This is not Keep it Personal this is pointless idiocracy.

Then what is the freakin Solution?

If you have the same question in your head then all you read until now is a waste (I am surprised you are still reading) from my point of you view you are just another brain dead reader who got it all wrong. The masochistic type of reader that either wants to believe he finds himself in the chromatic aberrations of the writer or the lazy brain reader who wants a solution, no matter what cost for everyone but free for him.

There is no solution and there is no hope until we get rid of the numbers and all the analytics pages from our point of perspective. There won’t be a revolution until we get the profit from conversation not from conversion. Of course I am a dumb fool and an idealistic numb nuts that is not capable to understand the real world, but then again who is more happier the crazy one or the reality hanged one?

They kept it Simple, stupids

The Conclusion

The smart ones will say I am an idiot, I don’t have something to say, I didn’t promote here open talk or open mind creativity (for crying out loud I used toolbar screenshots in some tutorials _{many not presented here}, this is a classic proof of closed minded person restrained by a particular something) so I have no right to say anything. The idiocracy worshipers will agree with me, say I am perfectly right and they will promise themselves to change for about 5 minutes until they will forget everything. But I know for sure the crazy ones will agree with me. A perfection of means, and confusion of aims, seems to be our main problem.

A question that sometimes drives me hazy: am I or are the others crazy? A. Einstein